Thinking of Selling Your Business Without a Broker? Think Again.
Avoid the common pitfalls that can cost you — and keep the control and the upside you deserve.
You’ve built your business. You’ve put in the years. Now you’re ready to exit.
So it’s tempting to skip the broker and “sell it yourself” — save the commission. But the reality is: going it alone often brings far more risks than savings.
What Many Alternative Choices Don’t Tell You About Selling
Going it alone or not using an experience Business Broker often results in:
1. Limited buyer reach = fewer offers, lower price
Without a seasoned intermediary you may miss strategic buyers, limit competition and settle for less. Not that direct sales “may struggle to find the right buyer at the right price.”
2. Mis-valuation is common
Owners often over-value their business. Setting the wrong price can stall the sale or force you to reduce later.
3. Confidentiality risks can kill value
When you handle all outreach yourself, you risk tip-offs to staff, customers or competitors. That can erode value before you even close.
4. The process is time-consuming and distracts from your business
You have to run the business and manage the sale. Without full-time focus, your business performance may slip — and buyers will notice.
5. Complex negotiation & documentation = exposure
Sales aren’t just price tags. Earn-outs, warranties, transition terms … missing a detail can cost you or cause the deal to blow up.
6. You lose the leverage of serious competition
When you’re on your own, you’re often playing buyer versus you alone. A good business broker brings multiple buyers/terms, creating leverage for you.
What to ask instead of “Can I sell my business on my own?”
Try this:
- Do I have the full network of buyers who will pay my business’s fair market value?
- Am I confident I’ll get the best deal terms (not just price) and protect myself legally?
- Am I willing to risk my business performance during the sale process?
- What’s the true cost of doing this myself (in time, distraction, risk) vs. a broker commission?
Our Offer is Your Advantage When It Comes to Selling A Business
We specialize in guiding business owners through sales process the smart way — keeping control, exposure and value firmly on your terms. With us you get:
• Access to vetted, motivated buyers you can’t easily reach yourself
• Expert valuation and deal-structuring to maximize your outcome
• Confidential process that protects your business’s value through the closing
• Managed timeline that lets you keep running your business — not drowning in sale tasks
Don’t gamble your legacy by going it alone or trying the “budget” DIY path. Let’s explore your options — call or email us to schedule a no-obligation review of your business and the best sale strategy for selling your business.
