When it comes to selling a business in Florida, one of the most important — yet often misunderstood — concepts in determining value is addbacks. Addbacks can dramatically affect the way buyers view profitability, and they play a key role in establishing the Seller’s Discretionary Earnings (SDE) — the primary benchmark used to value small and mid-sized businesses.
Whether you’re preparing to sell your restaurant in Fort Myers, your HVAC company in Tampa, or your e-commerce store in Orlando, understanding addbacks could mean the difference between a fair price and leaving money on the table.

Addbacks are expenses that are added back to the net income of a business to reflect the true earnings available to a buyer. Essentially, they “normalize” financial statements by removing expenses that are not likely to continue under new ownership.
In Florida’s business-for-sale market, where many businesses are owner-operated and lifestyle-driven, addbacks are critical for showing the true cash flow that a buyer can expect to enjoy after taking over.
Common examples of addbacks include:
Each of these adjustments helps paint a more accurate picture of the true earning potential of the business.
When you sell a business in Florida, buyers typically look at SDE multiples — a valuation approach that multiplies the business’s adjusted earnings by an industry-appropriate multiple. The more legitimate addbacks you can document, the higher your adjusted earnings — and therefore, the higher your potential selling price.
Here’s an example:
If similar businesses in your industry sell for 3× SDE, that difference of $90,000 in addbacks could translate into an extra $270,000 in sale value.
This is why brokers and valuation specialists spend so much time analyzing financial statements — legitimate addbacks can substantially increase the market value of your business.
In small Florida businesses, owners often pay themselves in ways that don’t reflect the true cost of running the business. Whether it’s a salary, a company car, or health insurance premiums, these are added back because a buyer might compensate themselves differently.
It’s common for family members to appear on payroll even if they work minimal hours or will not continue with the business. Their wages, if not essential, can often be added back to the bottom line.
Think of hurricane repairs, legal settlements, or a one-time marketing campaign. Florida businesses occasionally face unique events that won’t repeat annually. These can usually be added back.
In Florida, many owner-operators use the business to support a certain lifestyle — maybe a company boat, personal phone plans, or vacations combined with business travel. As long as they can be verified and properly documented, these can be considered addbacks.
These non-cash expenses reduce accounting income but don’t affect cash flow. Buyers want to know how much cash the business actually generates, so these are typically added back.
Since buyers will likely finance the purchase differently, the seller’s interest expenses are added back to provide a neutral comparison across deals.
It’s not enough to claim addbacks — you must prove them. Every addback should be verifiable through invoices, receipts, or financial statements. Unverified or questionable addbacks can cause buyers to lose trust and reduce offers.
Business brokers in Florida, like Truforte Business Group, help sellers carefully prepare their financials so that each addback is clearly explained and defensible. That transparency can increase buyer confidence and improve negotiation leverage.
A well-documented addback schedule should include:
Remember, a buyer’s accountant will review every number. Clean books and clear explanations build confidence — and confidence builds value.
Business valuation is part art and part science. While addbacks increase the adjusted earnings, they can also affect the multiple itself.
For example:
A business showing $250,000 in clean, well-supported SDE may command a higher multiple (e.g., 3.5×) than one showing $300,000 in loosely supported SDE (perhaps 2.5×). The net result? The more honest and transparent you are, the better your total value tends to be.
Florida’s economy is diverse — from hospitality and tourism to home services, marine industries, and healthcare. Each sector has its own norms for addbacks and valuation multiples.
For instance:
Since buyers are increasingly sophisticated and often represented by financial advisors, sellers must ensure their financials are prepared professionally — ideally by a qualified business broker familiar with Florida’s market.
Addbacks aren’t just accounting adjustments — they’re part of the story of your business. A skilled broker can help you present that story effectively.
At Truforte Business Group, our brokers specialize in uncovering legitimate addbacks that accurately reflect a business’s true earning potential. We work with business owners across Florida to:
By doing this, we help sellers maximize the value of their business — often uncovering tens or even hundreds of thousands of dollars in added value through properly documented addbacks.
Overstating or fabricating addbacks – This can destroy credibility and scare off serious buyers.
Failing to document expenses – If you can’t prove it, you can’t add it back.
Mixing personal and business finances – Keep records clean for a smoother valuation process.
Waiting too long to clean up the books – Start organizing your financials at least 1–2 years before you plan to sell.
Going it alone – Without guidance, many owners underestimate the power of legitimate addbacks or overlook them entirely.
Addbacks can make a significant difference in the value of your business — but only when done correctly. They allow buyers to see the real profitability and earning potential behind the numbers. For Florida business owners planning to sell, the key is preparation, accuracy, and transparency.
If you’re thinking about selling your business now or in the future, talk to the professionals at Truforte Business Group. We’ll help you identify legitimate addbacks, present your business in the best light possible, and connect you with qualified buyers throughout Florida and beyond.
Truforte Business Group — Trust is the strength of healthy relationships.
📞 Call (239) 284-1317 or visit www.TruforteBusinessGroup.com to schedule a confidential consultation today.